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20 Ways to Speed Up Your Website and Improve Conversion

How to improve website speed is most important factor of search engine ranking,  If your site takes more than three seconds to load, you lose almost half of your visitors before they even arrive on your site.

It should come as no surprise, then that improving site speed improves performance.

Website speed influences visibility – how easily users can find you in the first place.

As of December 2017, the search engine has started ranking all search results based on the mobile versions of pages.

Good Load Time

According to Google, best practice is Three Seconds

How to Speed Up Your Website

  1. Minimize HTTP requests
  • If you use Google Chrome, you can use the browser’s Developer Tools to see how many HTTP requests your site makes.
  • Right-click on the page you want to analyze, and click “Inspect,” then click the “Network” tab. (If you don’t see the “Network” tab, you may need to expand the Developer Tools sidebar by dragging the left border to the left.)
  • Reducing this number of requests will speed up your site, look through your files and see if any are unnecessary.
  1. Minify and combine files
  • Reduce this number by minifying and combining your files.
  • Reduces the size of each file, as well as the total number of files
  • Site runs multiple CSS and JavaScript files; you can combine them into one
  • Ways to minify and combine files
  • WordPress Plugin like  WPRocket 
  • Install and, go the “Static Files”
  1. Use asynchronous loading for CSS and JavaScript files
  • Scripts like CSS and JavaScript can be loaded in two different ways: Synchronously or Asynchronously.
  • If your scripts load synchronously, they load one at a time, in the order they appear on the page. If your scripts load asynchronously, on the other hand, some of them will load simultaneously.
  • Loading files asynchronously can speed up your pages because when a browser loads a page, it moves from top to bottom.
  • Using the same “Static Files” tab of the WP Rocket plugin, check the options next to “Render-blocking CSS/JS.”
  1. Defer JavaScript Loading
  • Deferring a file means preventing it from loading until after other elements have loaded.
  • If you have a WordPress site, you can the WP Rocket plugin mentioned above to easily enable deferred JavaScript loading. Simply check the box next to “Load JS files deferred,” and you’re good to go.
  1. Minimize time to first byte
  • Time to first byte, or TTFB, is the amount of time a browser has to wait before getting its first byte of data from the server.
  • Google recommends a TTFB of less than 200 ms.
  • To access this information in Developer Tools, click the “Network” tab and mouse over the top item in the “Waterfall” column.
  • If your TTFB is not under the 200 ms, it caused by network issues, dynamic content creation, web server configuration, and traffic.
  1. Reduce server response time
  • Biggest factors in how quickly your page loads what DNS looks takes
  • When a user types a URL into their browser, a DNS server is what translates that URL into the IP address that indicates its location online.
  1. Choose the right hosting option for your needs
  • Types of Hosting
    • Shared hosting
    • VPS hosting
    • Dedicated server
  • With a dedicated server, you have much more space — but you also have more work to do with configuration and technical setup.
  • If you need tons of space and want complete control over your hosting, this is your best bet
  • If you’re at a point where your traffic levels are slowing down your server response times, it may be time to switch from shared hosting to a VPS, or from a VPS to a dedicated server.
  1. Run a compression audit
  • The smaller your files, the faster they’ll load — and the lower your overall load times will be.
  • You can speed up download times by compressing them.
  • To get a sense of how compression could speed up your site, you can use  GIDNetwork to run a compression audit.
  1. Enable compression
  • Compression files are one of the easiest ways to reduce load times, and today, enabling compression with Gzip is considered standard practice.
  1. Enable browser caching
  • By enabling your browser caching, browser can load the page without having to send another HTTP request to the server
  • If you run a WordPress site, you can use a plugin like W3 Total Cache to easily enable caching.
  • Once you’ve installed it, navigate to “Page Cache” under “General Settings” and check the box next to “Enable.”
  • You can enable this option by navigating to General Settings > Browser Cache and checking the box next to “Enable.”
  1. Reduce image sizes
  • Images can play a major role in your site speed.
  • One of the best ways to get your conversion rate to this level is including lots of helpful product images.
  • In one survey, 66% of consumers said they wanted to see at least three product photos before buying.
  • You can see how big of an impact images make on any of your pages with a tool like  Pingdom.
  • You can compress your image files with a few different tools.
  • If your site runs on WordPress,  WP Smush is a great option.
  • If you don’t use WordPress, you can use a tool like A non-WordPress tool like io.
  1. Use a CDN
  • A CDN, or Content Delivery Network
  • With a CDN, you cache your site on a global network of servers. When a user’s browser requests files from your site, that request is routed to the closest server.
  • If a user from South Africa visits your site, their browser could download files from a nearby server.
  1. Use external hosting platforms
  • You can also use external hosting platforms for some of your larger files.
  • Particularly for video
  • Instead, host your video on a third-party service like YouTube, Vimeo, or Wistia. Then, embed the video on your site.
  • This process saves space, results in faster load times, and is extremely easy to do.
  1. Optimize CSS delivery
  • As a general rule, avoid including CSS in HTML code (like in divs or your headings) like in the inline CSS pictured above.
  • If you’re not sure how your CSS is currently set up, you can use  this CSS delivery tool to find out. Enter your URL, and you’ll see a report with all of external your CSS files.
  • If you have more than one external CSS file, it’s best to combine them.
  • Simply copy the contents of each CSS file you have, and paste it into one main CSS file.
  1. Prioritize above-the-fold content (lazy loading)
  • This is called lazy loading and is particularly helpful for pages with lots of content below the fold.
  • Lazy Load is an extremely simple plugin that uses jQuery.sonar to only load images when they are visible in a user’s browser.
  1. Reduce the number of plugins you use on your site
  • Having too many plugins installed can cause some issues.
  • They can slow your site, create security issues, and even cause crashes and other technical difficulties.
  • Deactivate or deleting any that can improve your overall website speed
  1. Reduce redirects
  • Redirects are often necessary when you move and delete pages
  • Having too many redirects can create additional HTTP requests, which can negatively impact speed, particularly on mobile devices.
  1. Reduce external scripts
  • CSS and JavaScript files are often the main culprits of extra external scripts
  • You can identify all of the external scripts that are adding requests by reopening the network tab in Chrome’s Developer Tools.
  1. Monitor your speed over time
  • Monitoring your load times on a regular basis can help you catch any issues early on
  • There are many tools you can do to check – best one is Pingdom’s Website Speed Test.
  1. Monitor mobile page speed
  • Know how well your site loads on mobile devices
  • You can start by using Google’s Test My Site to audit your own page speed. To get started, just enter your URL.


Analyze issue and improve and make mobile friendly site.

About Gary

Avid Digital Marketer; Currently specialize in writing blogs and digital marketing brand strategist. 8+ Year Experience in Creating & Implementing Inbound Marketing Strategy. HubSpot Inbound Marketing Certified. Skills like Marketing Automation, Google Ads, Facebook Ads Expert. Provide a variety of internet marketing services to meet the needs of small and big companies.

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